Instagram will look like TikTok with its new feature

According to a news site, Instagram is trying to feed a full-screen vertical homepage. After opening the Instagram app, users will see vertical content that means “bring video forward and center”. Instagram’s head, Adam Mosseri, confirmed the test in a Twitter video and said that some broadcasts will start to show longer photos and videos.

Search, Reels, shopping and user’s profile will be accessible at the bottom of the screen. Notifications, messages, and new post features will be at the top with the ability to switch accounts. The Instagram-shared image shows full screen display on the home page, where comments, titles, likes, and other features are placed on top of the article, not below it. The top of the screen in the image shows that there is no Story bar. Meta spokesperson Seine Kim says stories will continue to be accessible from the top of the screen when users start scrolling.

Instagram will look like TikTok with its new feature

Kim says pictures and video posts will be included in the full-screen image.

Instagram’s choice to test broadcasts focused on the immersive video is not exactly a surprise. The company has forced users to create highly short-format video content and has given the best reels creators cash bonuses. TikTok repostors are still attempting to block sharing.

In late April, Mosseri said the platform would change the sorting algorithm to reward “original” content instead of republished content. The platform is investing in creator tools to keep the original content out of the competition: Instagram started testing Templates in late April and allowed creators to use their existing Reels formats in their own videos.

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